De Beers Group advances its ‘Love, From Dad’ campaign in April 2026, expanding the INDRA retailer network across India to drive in-store activation, natural diamond demand and consumer engagement.

Forevermark Diamond Jewellery from De Beers Group opens its first Chandigarh store at Nexus Elante Mall on March 20, 2026 with Vismay Jewels partnership, targeting the city’s growing luxury market.

Forevermark Diamond Jewellery partnered Raw Mango’s Fall Winter 2026 show at London Fashion Week, London, on February 23, 2026, supporting natural diamond promotion through international fashion industry collaboration and visibility.

De Beers presented “Voyage Through the Diamond Realm” at India Art Fair 2026 in New Delhi on 6 February, collaborating with Lakshmi Madhavan to explore diamonds’ geological origins and material heritage.

De Beers will present Voyage Through the Diamond Realm at India Art Fair 2026 in New Delhi from February 5–8, marking its India debut to position natural diamonds within art and culture.

De Beers Group introduced its ‘Heera Hai Aapke Liye’ program at IIJS Bharat Signature to strengthen natural diamond demand in India by enabling retailers through the INDRA alliance and expanding structured access nationwide.

Forevermark Diamond Jewellery opened De Beers Group’s largest flagship store in Mumbai on January 8, 2026, strengthening its India retail strategy and marking the launch of the new Icon Collection.

On August 1st, in Mumbai, De Beers and the Gem & Jewellery Export Promotion Council (GJEPC) convened to strategize on enhancing the natural diamond market in India